Jacob & Co., renowned for its avant-garde watchmaking and luxury timepieces, partnered with Manchester City Football Club to celebrate a fusion of haute horology and world-class sport. The collaboration symbolizes precision, ambition, and global influence, values that both the watchmaker and the Premier League champions share. The exclusive event was designed to showcase the partnership and unveil special edition timepieces to an audience of luxury enthusiasts, collectors, and football icons.
The key challenge was to bridge two worlds — luxury watchmaking and elite football — in a way that felt authentic, aspirational, and engaging. The event needed to:
To meet these objectives, the event strategy focused on immersive storytelling and brand synergy:
Jacob & Co., globally renowned for pushing the boundaries of haute horology, partnered with Manchester City to celebrate the union of luxury watchmaking and world-class football. The collaboration aimed to position Jacob & Co. as more than a watchmaker — but as a brand aligned with ambition, precision, and global excellence.
The challenge was to seamlessly blend two distinct worlds — the sophistication of luxury timepieces with the energy and passion of football. The event had to:
The approach was built around storytelling, exclusivity, and brand synergy:
The event was executed as a premium, invitation-only showcase:
To amplify the event’s impact, Jacob & Co. and Manchester City executed a multi-channel distribution strategy:
The event delivered significant impact across both luxury and sports audiences:
The Jacob & Co. x Manchester City event proved that luxury and sport can be seamlessly united through thoughtful storytelling and strategic execution. By creating a curated experience, amplifying it through multi-channel distribution, and aligning two globally recognized brands, the collaboration delivered long-term value beyond the event itself. The success set a strong foundation for future activations, establishing Jacob & Co. as a trailblazer in luxury partnerships that resonate with diverse audiences worldwide.
