How we increased Google mobile app downloads by 28%

How we increased Google mobile app downloads by 28%

Growth Marketing ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ Search Engine Optimization
Google and Bing
How we increased Google mobile app downloads by 28%

Project results


Traffic On App Store


More Downloads

Project overview

Challenge: The client's app was seeing less than ideal download numbers from the Google Play Store. They needed a strategy to cut through the competitive clutter and boost app visibility and downloads.

Objective: Increase the Google Play Store downloads of the client’s app by 28%, while ensuring a strong user retention rate post-download

Project execution

Gifs Media's Strategy:

Competitive Analysis:

Evaluated the competitive landscape within the app’s category to identify gaps and opportunities for differentiation.

App Store Optimization (ASO):

Overhauled the app’s listing with:

Enhanced metadata including title, descriptions, and keywords to improve search visibility.

A/B testing of visuals and screenshots to determine which images led to more downloads.

Compelling feature lists and version update logs to keep content fresh and engaging.

Targeted Advertising:

Developed targeted ad campaigns based on user interests and search behaviors on the Google Play Store.

Implemented retargeting strategies to re-engage users who visited the app page but did not download.

Social Proof & Reviews:

Encouraged existing users to leave positive reviews and ratings, improving the app’s credibility.

Showcased user testimonials in marketing materials and on the app store page.

Influencer Collaborations: Partnered with influencers to create awareness and trust around the app.

Engagement & Retention Strategy:

Introduced a welcome sequence for new users to highlight key features and benefits.

Implemented push notifications and in-app messages to keep users engaged.

Data-Driven Decision Making:

Utilized analytics to understand user behavior and conversion paths.

Adjusted marketing tactics based on real-time data to improve download rates.

Project results


  • The optimized app store listing led to better search rankings and visibility on the Google Play Store.
  • Targeted ads and retargeting efforts contributed to a higher conversion rate from viewers to downloaders.
  • A surge in positive reviews and ratings bolstered the app’s reputation, encouraging new users to download.
  • Strategic influencer partnerships effectively extended reach and drove downloads beyond the target.
  • A comprehensive engagement strategy ensured new users not only downloaded the app but became active users.
  • Ultimately, these strategies combined to exceed the download target, achieving a 28% increase in app downloads on the Google Play Store.


The tactical approach designed by Gifs Media successfully addressed the initial challenge, driving a significant increase in app downloads and establishing a solid foundation for user retention. Through a mix of ASO, targeted advertising, and user engagement initiatives, the client’s app not only achieved its goals but is also now positioned for sustained growth in the highly competitive app marketplace.

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