How we increased sign up rate by 56% for a business In Newcastle
Services
Growth Marketing Facebook Lead Generation
Platforms
Meta
Project results
85%
Increase in Client Bookings
20
More Bookings Per Month
Project overview
Client: Newcastle Aesthetic Clinic
Challenge: The clinic was experiencing a significant slump in sales and bookings. Despite offering top-notch services and having a competent team, they were unable to attract and retain a steady stream of clients.
Objective: To rejuvenate the clinic's brand presence, increase customer engagement, and significantly boost sales and bookings.
Project execution
Gifs Media's Strategy:
- Market Analysis: Conducted thorough research on local competitors and target demographics to understand the market landscape.
- Brand Refresh: Updated the clinic's branding to resonate more effectively with the target audience.
- Digital Marketing Overhaul:
- Website Redesign: Revamped the website for a more user-friendly experience, optimized for conversions.
- Content Strategy: Developed a robust content marketing plan focusing on the clinic's unique selling propositions.
- Paid Advertising: Implemented targeted ad campaigns on social media and search engines to reach potential clients actively seeking aesthetic services.
- Customer Engagement: Enhanced online engagement through regular newsletters, promotions, and interactive social media campaigns.
- Tracking & Analytics: Set up advanced tracking systems to monitor campaign performance and customer behavior.
- Continuous Optimization: Used insights from analytics to refine marketing efforts, enhance customer targeting, and improve the overall strategy.
Project Results
- Within the first six months, the Newcastle Aesthetic Clinic witnessed a substantial increase in website traffic and customer inquiries.
- The enhanced digital marketing strategy led to a more robust online presence and higher engagement rates on social media platforms.
- Most notably, the clinic experienced a 55% increase in revenue, driven by a surge in bookings and sales of aesthetic services.
Conclusion:
Gifs Media's comprehensive approach and tailored strategies successfully addressed the clinic's challenges, resulting in a remarkable turnaround and setting the clinic on a path of sustained growth and profitability.
