How we increased LinkedIn web app user retention by 22%
Project results
Purchased From Linkedin
In Direct Sales Profit
Project overview
Challenge: Despite successful user acquisition strategies, the LinkedIn web app was experiencing lower-than-desired user retention rates. The challenge was to not only attract users but to significantly improve the stickiness of the app to retain them long-term.
Objective: To increase user retention by 22%, ensuring that the LinkedIn web app becomes a habitual platform for professional networking, job searching, and industry thought leadership.
Project execution
Gifs Media's Strategy:
- User Behavior Analysis: Dived deep into app usage data to understand where and why users were dropping off.
- User Experience (UX) Optimization:
- Implemented UX/UI improvements based on user feedback and behavior analytics.
- Streamlined the onboarding process to make the initial app interaction as engaging and intuitive as possible.
- Personalized Content Delivery:
- Utilized data to curate and push personalized content and recommendations to users.
- Developed algorithms to notify users about relevant job postings, connections, and professional development opportunities.
- Engagement Campaigns:
- Introduced targeted in-app campaigns focused on feature discovery to educate users about lesser-known but valuable app functionalities.
- Rolled out regular, contextually relevant communications via email and push notifications to re-engage inactive users.
- Community Building Initiatives:
- Enhanced features that enable networking and community engagement among users.
- Organized virtual events and webinars exclusive to app users to increase community involvement.
- LinkedIn Ads Integration:
- Used LinkedIn’s ad platform to retarget users with personalized ad content based on their app activity and interests.
- A/B tested ad creatives and messaging to determine the most effective content for re-engagement.
- Incentive Programs:
- Developed a reward system for active app users, encouraging continued engagement and regular usage.
- Feedback Loop:
- Implemented a system for collecting and acting on user feedback, demonstrating commitment to user satisfaction and continuous improvement.
Project results
Results:
- The optimization of the user experience led to a smoother onboarding flow and improved first impressions, contributing to an immediate lift in retention metrics.
- Personalized content and job recommendations significantly increased user engagement and time spent in the app.
- Engagement campaigns and LinkedIn ad integrations effectively brought back lapsed users and converted them into active ones.
- Community-building efforts and incentive programs fostered a sense of belonging among users, making the LinkedIn web app an integral part of their professional routine.
- Overall, the strategic improvements and initiatives led to a 22% increase in user retention for the LinkedIn web app.
Conclusion:
Gifs Media's holistic approach to the LinkedIn web app’s user retention challenge not only achieved the objective of increasing retention by 22% but also created a more vibrant, engaged, and loyal user base. By focusing on personalized experiences, community engagement, and a constant feedback loop, the LinkedIn web app has set a new standard for user retention in professional networking apps.
